The other side of the coin is they set lines to sucker people in while their emotions are high. The books want the highest edge they can get. These kinds of bets are made all the off season. Lines will adjust to how the betting is going. So basically the other side of the equation is the books trying to get an edge by playing on the high emotions after the SB. The odds the set aren't set to be accurate. They are set to maximize their profits and minimize their risk, The latter they want to balance the action on both sides so they win no matter who wins. The former to get the squares to make bad bets. You shouldn't think the odds or point spread is what they think will give them the action they want.
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