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The economists "utility function" explains several things, e.g.
how a lottery ticket can be a good purchase for a poor person.
or why only a fool would risk his entire bankroll simply because
he "has the best of it." If my bankroll is $10,000 and someone
offers to have ME flip MY coin (and call it) placing $10,500 to my
$10,000 in escrow, I instantly refuse because the LOSS of 10 K
has a devastating effect, while winning 10.5 K has a salutary, (but
not life-altering), effect.
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