• How many A.C. casinos will be left

    Lots of opinions. Not a great deal of optimism.

    http://www.northjersey.com/news/how-...city-1.1533835

    Comments 1 Comment
    1. Three's Avatar
      Three -
      Typically businesses make all the wrong decisions when they are failing. What is called for is to make sure they keep their customer base as the top priority. Then make sure they get as many new people to use their business as they can. This is usually done by lowering profit margins and spending money wisely on effective promotions. The idea is you get a smaller piece of a bigger pie or at least stabilize the pie size that has been shrinking which is the whole problem to begin with. There will be a time when profit margins can increase to what they were. Typically businesses have people that think charging more or increasing the per unit margin will increase profits. But at a time when your business is being threatened by a diminishing customer base the only thing you can do to make things worse is changes that cut your customer base even more. If you try to get a higher profit margin from the shrinking customer base you only make the customer base shrink faster which is the problem that is killing your business to start with. if you want to save your business you must stabilize your customer base and then try to grow it. Usually raising profit margins has the opposite effect. It is easier to keep customers happy and returning than get them back once they taste what the competition is offering.

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